“Walk with dreamers, the believers, the courageous, the cheerful, the planners, the doers, the successful people with their heads in the clouds and their feet on the ground. Let their spirit ignite a fire within you and leave this world better than when you found it.” - Wilfred Peterson

This quote from Wilfred Peterson is one of Leslie’s favorites. It summarizes many of the personal beliefs that have guided his decision-making. Taught the importance of both hard work and customer focus by his parents, Leslie built on this strong foundation, adding excellence, courage, innovation, passion and creativity, and philanthropy to his personal list of success factors. Under the umbrella of these values is his conviction that each generation should leave the company, and more importantly, the world, better off than how they found it. Not one to merely talk the talk, the Rudd Foundation has played a major role in local and national charitable endeavors.